04/17/2008 10:30 AM -
ST. PAUL, MN (April 17, 2008) – Wrigley Field has the ivy on the outfield wall; the St. Paul Saints will have corn growing on a billboard in the outfield. The Saints and Chipotle have come up with this unique concept for an outfield sign as corn will grow over the popular restaurants’ billboard during the 2008 season.
The billboard is believed to be the first of its kind in minor league baseball. It will appear in right field on the second level of Saints billboards, approximately eight feet off the ground and will have a planter at the base. Corn seeds will be planted just prior to the beginning of the season, and the goal is to bring attention to the fresh, natural ingredients Chipotle uses in their food every day.
"At Chipotle, we serve only the best ingredients every day, from our 100% naturally raised meats and rBGH-free cheese and sour cream to our organic beans and fresh produce,” said Mike Fuller, Marketing Representing for Twin Cities Chipotle. “We're excited about our partnership with the Saints, as we think the corn will be a great reminder of the freshly grown ingredients Chipotle uses in all of its restaurants. And best of all, we'll all get to reap the benefits at the end of the season."
Fans will have an opportunity to cash in on the billboard. During the July 4Saints game, all fans in attendance will have an opportunity to win a free burrito courtesy of Chipotle. If the sweet corn is knee high by the Fourth of July, everyone walks away a winner.
Towards the close of the season, when the corn is ripe, fans will get a chance to enjoy a taste of the sweet vegetable, with a Chipotle Tailgating party, with Roasted Chili Corn Salsa as the guest of honor.
The Saints regular season begins on Thursday, May 8 with a 7:05 p.m. game against the Grand Prairie AirHogs at Midway Stadium. For tickets contact the Saints Box Office at 651-644-6659 or visit saintsbaseball.com.